Etsy Selling Glossary
25 essential terms — because precise language is the foundation of clear thinking in Etsy Selling.
Showing 25 of 25 terms
A listing setting that automatically renews an expired listing for another $0.20 fee and 4-month active period.
The percentage of people who see a listing in search results and click on it. Driven primarily by the thumbnail image, title, and price.
The percentage of listing visitors who complete a purchase. A key factor in listing quality score and search ranking.
One of three allowed categories on Etsy (alongside handmade and vintage), encompassing tools, materials, and components used for crafting.
A product type where buyers receive files electronically after purchase, requiring no physical shipping.
The platform's internal pay-per-click advertising system that promotes listings in Etsy search results and category pages.
Etsy's required payment processing system that handles credit cards, debit cards, PayPal, Apple Pay, Google Pay, and other methods.
A $10/month subscription offering advanced shop customization, listing credits, advertising credits, and discounts on custom domain names.
Optimizing listings to rank higher in Etsy's internal search by using relevant titles, tags, categories, and attributes.
When a buyer saves a listing or shop to their favorites, signaling interest and potentially boosting listing quality score.
A seller commitment to offer free shipping, which Etsy has historically rewarded with improved search visibility.
Items designed and/or made by the seller. Etsy's primary category. Sellers can use production partners but must disclose them.
An Etsy metric combining CTR, conversion rate, favoriting, and reviews that determines search result placement.
A specific multi-word search phrase with lower volume but higher buyer intent and less competition.
Etsy's program advertising seller listings on external platforms (Google, Facebook, etc.) with fees of 12-15% on resulting sales.
The number of business days a seller specifies for preparing an item to ship after an order is placed.
A fulfillment model where products are manufactured only after a customer places an order, eliminating inventory risk.
A third party who helps manufacture a seller's handmade designs. Must be disclosed in the listing per Etsy policy.
A metric measuring the revenue generated for every dollar spent on advertising, used to evaluate Etsy Ads effectiveness.
Seller-created categories within an Etsy shop that organize listings into browsable groups for easier navigation.
Stock Keeping Unit. An internal identifier sellers assign to track inventory, variations, and product lines.
An Etsy badge recognizing shops that meet benchmarks for message response rate, on-time shipping, and review ratings.
The 6.5% fee Etsy charges on the total sale amount including shipping for each completed order.
Items at least 20 years old that qualify for sale on Etsy alongside handmade goods and craft supplies.