Email Marketing Glossary
25 essential terms — because precise language is the foundation of clear thinking in Email Marketing.
Showing 25 of 25 terms
A method of comparing two or more email variations to determine which performs better on a chosen metric.
An automated email or sequence of emails triggered by a specific subscriber action such as signing up or making a purchase.
The percentage of sent emails that could not be delivered to the recipient's inbox.
US federal law establishing rules for commercial email, including opt-out requirements and sender identification.
Canada's Anti-Spam Legislation, requiring express or implied consent before sending commercial electronic messages.
The percentage of email recipients who click on one or more links within an email.
The percentage of email recipients who complete a desired action after engaging with an email.
The ability of an email to successfully reach the recipient's inbox rather than spam or junk folders.
DomainKeys Identified Mail, an authentication method using cryptographic signatures to verify email integrity.
Domain-based Message Authentication, Reporting and Conformance, a protocol unifying SPF and DKIM with policy enforcement.
A subscription process requiring the subscriber to confirm their address via a verification email.
A series of automated emails sent on a schedule or based on triggers to nurture subscribers over time.
Email content that changes automatically based on subscriber data, behavior, or segment membership.
A platform used to send bulk email campaigns, manage subscriber lists, and track performance metrics.
General Data Protection Regulation, an EU law requiring explicit consent for email marketing and granting data rights to subscribers.
A permanent email delivery failure, typically caused by an invalid or nonexistent email address.
A free incentive offered in exchange for a visitor's email address to build the subscriber list.
The practice of regularly cleaning an email list by removing invalid, inactive, or unengaged subscribers.
The percentage of delivered emails that are opened by recipients.
Customizing email content for individual recipients based on their data, behavior, or preferences.
Preview text displayed alongside the subject line in the inbox, providing additional context about the email.
Dividing a subscriber list into targeted groups based on shared characteristics or behaviors.
A score reflecting a sender's trustworthiness based on bounce rates, complaints, engagement, and authentication.
A temporary email delivery failure caused by issues such as a full mailbox or server downtime.
Sender Policy Framework, a DNS record specifying which servers are authorized to send email for a domain.