Digital Media

The flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the entertainment experiences they want. Coined by Henry Jenkins, it describes how old and new media collide.

Any form of content, including text, images, video, audio, and reviews, that is created by end users rather than professional producers and is publicly shared on digital platforms.

The use of automated algorithms to select, filter, rank, and recommend content to users based on their behavior, preferences, engagement history, and demographic data. It shapes what information people encounter online.

A framework that treats human attention as a scarce commodity. In a world of information abundance, content creators, platforms, and advertisers compete to capture and monetize the finite attention of audiences.

A narrative technique in which a story is told across multiple platforms and formats, with each medium making a distinct contribution to the overall narrative rather than simply repurposing the same content.

The ability to effectively find, evaluate, create, and communicate information using digital technologies. It includes critical thinking about online sources, understanding how algorithms shape information exposure, and recognizing misinformation.

The practice of optimizing digital content to increase its visibility and ranking in search engine results pages. SEO involves technical, on-page, and off-page strategies to align content with how search algorithms evaluate relevance and quality.

Software that allows users to create, manage, modify, and publish digital content without requiring specialized technical knowledge. A CMS separates content from presentation, enabling collaborative workflows.

The principles, laws, and practices governing the collection, storage, use, and sharing of personal data in digital environments. Key regulations include the EU's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Technologies that create or enhance a sense of physical presence in a digital environment, including virtual reality (VR), augmented reality (AR), mixed reality (MR), and 360-degree video. These formats aim to place the user inside the experience rather than viewing it on a flat screen.